Who is Rix Lee

Rix Lee is a systems thinker, strategic designer, and facilitator from Sydney, Australia.

For the past decade, Rix has directed a creative agency, leading teams through complex transformations across various industry sectors, including startups, non-profits, and government organisations, helping them navigate accelerated change smoothly.

With a strong background in identity, purpose-led brand transformation and strategy, Rix's work is deeply embedded in systems thinking, and collaboration design. Her approach centres on organisational purpose and vision, fostering a sense of belonging and community for both customers, partners and employees.

Rix applies a design methodology which places emphasis on designing for who we aspire to become and empowering the team to self organise.

Rix is passionate about building organisations that are not only efficient and innovative but also designed for human connection.

Meaningful, healthy and inclusive.